How Does Advertising Impact Teen Behavior? (At Issue)
*NEW IN DECEMBER 2011*
Are teens easily affected by advertising or can they resist its appeal? Can advertising increase their Smoking? Alcohol Consumption? Consumtion of fast Food? Should they be protected? Click
“Flere oplysninger” to view the Contents. Editors: Roman Espejo.
(128 pages)Level: Mainly Second and Third year Gymnasium
Sample Pages (PDF)
Contents
Introduction
1. Advertising Promotes Consumerism in Children and Teens
Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan
2. Peers Have the Greatest Influence on Teens’ Buying Behaviors
PricewaterhouseCoopers
3. Tweens Have Become More Aware of Advertising and Brands
Jayne O’Donnell
4. Online Advertising Aggressively Targets Children and Teens
Jeff Chester and Kathryn Montgomery
5. Teens May Not Respond to Online Advertising
Mark Dolliver
6. Text Messaging Can Be an Effective Marketing Tool to Reach Teens
Alana Semuels
7. Alcohol Advertising Does Not Significantly Influence Teen Drinking
Statistical Assessment Service (STATS)
8. Smoking Advertisements Influence Teen Smoking
Robert A. Wascher
9. Anti-Smoking Advertisements Can Reduce Teen Smoking
Michael Eriksen
10. Fast Food Advertising Is Linked to Rising Childhood and Teen Obesity
American Psychological Association
11. Fast Food Advertising Is Not Linked to Rising Childhood and Teen Obesity
Gary Becker
Organizations to Contact
Bibliography
Index